PROBLEM: More than two years after COVID swept through the US, the health effects of the pandemic continue to reverberate throughout Massachusetts. One such notable effect is people’s postponement or neglect of regular dental checkups or needed dental care.
INSIGHT: We covered our faces for almost two years, hiding our expressions from the world. And although you can’t smile all the time, that still doesn't mean that every expression, happy, sad, surprised, or scared can’t be a healthy one. Just like how your expression is connected to your mood. The health of your mouth is connected to your overall health and wellness.
IDEA: To capture the many expressions people’s mouths can make. From silly and sad to angry and excited. Humanizing the power of good oral care in a fun and engaging way.
Creative Directors: Mark Bappe & Grant Pace I Copywriter: Kevin Mackenzie